Univision Upfront 2018
In 2018, Univision decided scrapped the traditional Upfront presentation, unveiling a two-day experiential gathering in the Spring Studios in TriBeCa.
“We are breaking from the pack and modernizing this year’s Upfront presentation,” said Tonia O’Connor, chief revenue officer, UCI. “As perpetual innovators, we are always pushing the boundaries of execution when it comes to representing our clients and our portfolio.”
Media Source : Adweek